As
a business owner, your office receives 100's of calls
a week! Many of those calls are placed "ON-HOLD".
If you are not telling your existing customers, who are
placed "ON-HOLD", about all of the products
and services you provide and the benefits of doing business
with your company over your competitor, you're doing them
. . . and yourself a disservice. Over time, your existing
customers will lose interest or be swayed by a competitor
using better marketing skills that will attract them.
What about new customers who call from your advertising
or referrals? If they're left "ON-HOLD", hearing
radio commercials, offensive music - or worse . . . SILENCE,
they'll hang up and call your competitor. Furthermore,
the FCC governs radio broadcast over the telephone, and
you are technically breaking the law unless you are paying
the ASCAP or BMI fees that go to the artist who created
the music.
SO
WHAT'S THE ANSWER?
Telephone
"ON-HOLD" advertising will inform your existing
customers of all your services and assure them that they've
made the right decision in doing business with you. What's
more, new callers to your business will be delighted to
hear about your business, before they actually speak with
you, or a company representative directly . . . and the
high quality of our custom produced "ON-HOLD"
programs will keep your callers riveted to your phone
until you take their call.
